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Links

Links are automatically formatted to be the correct color (red) and style when you create them within in the University’s templates.

There are two types of links—internal and external. Internal links point to a page within the University website community. External links point to sites not associated with the University. Keep external links to a minimum.

Adhere to the following standards for links on your website:

  • Make links clickable from logical words, such as “apply now.”
  • Avoid acronyms and internal organization information.
  • Use action words or make terms cover a broad range of items listed in the subsequent site.
  • Keep links short in length.
  • Always link to relevant information.
  • Use embedded links (for example: check out Web Writing Tips and not: Check out Web Writing Tips at www.ubalt.edu/webwritingtips).
  • Headlines should never be links. This is confusing for the user.
  • Avoid starting links with the same word or phrase (such as ‘read more …’).
  • For email links, use the email address as the link text.
  • Never use images of text as links.
  • Never underline text that is not a link.
  • Don’t place links beside each other in a sentence (often seen in blog posts).
  • Don’t clutter paragraphs or pages with links scattered throughout text.
  • Consider grouping links below the relevant paragraph or at the end of the page.