The University’s brand is shaped by how each of us communicates what we do, what we stand for, and the impact we have on others. We strive to articulate a strong, cohesive message that will tell the story of our students, faculty, and staff and advance the University of Louisiana at Lafayette.
The University’s website is our broadest reaching marketing tool. It enables us to reach audiences across the globe and is the platform with the most impact for telling our story and sharing our successes. So, a unified Web presence for all UL Lafayette sites is key for solidifying our brand and uniting all people and aspects of the institution.
Every UL Lafayette website contributes to the user’s perception of the University and our brand. To ensure a unified Web presence, official University sites should be visually related. This consistent visual identity preserves and promotes the University’s brand identity and provides optimal user experience.
All official University sites will be integrated into official University templates per the University’s Web policy. No new sites will be approved unless they are built by the University within the University's templates.
Only official sites for University offices, colleges, departments, and centers will be created using the official template and have a "louisiana.edu" domain. Faculty and staff personal sites are the responsibility of the individual and are not considered official University sites. The same applies to grant projects. The University also does not build sites for organizations.
Website development approval is required from the Office of Communications and Marketing. Our team oversees and provides guidance for all sites within the University, promoting an appropriate and coordinated University presence on the Internet. We also maintain and steward University Web standards and serve as a resource, strategic planner, and consultant for Web development in the University community.