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User Personas

As you develop content, running through scenarios with Web personas will help you uncover issues with your site. A Web user persona is a stereotype, or archetype of a typical website user. Personas set the stage for building usable information sites.scenarios in which the user personas within this document try to find information and use your site.

Personas are hypothetical archetypes, or "stand-ins" for actual users that drive the decision making for interface design projects. They are not real people, but they represent real people throughout the design process. Interfaces are built to satisfy personas' needs and goals.

You can use personas to run through basic scenarios, such as:

  • What information are they looking for?
  • Based on their goals and experiences, how will they try to find the information?
  • How many clicks will it take for them to find that information?

Inspired by actual users of the site’s identified audiences, these characters allow designers and developers to pose scenarios in which the persona interacts with the site. Personas are defined by their goals, and through this practice the interface of the site and the information provided are made more targeted and intuitive.

Based on your persona’s experience of the site, make adjustments accordingly to ensure that your site is the most user-friendly and user-centric it can be.

Download our user persona package to begin running through scenarios.